Is Social Media Marketing Worth It?

I'd be the first one to advocate for social media as part of the marketing strategy for businesses. I have been working on and talking about digital word-of-mouth strategy and tactics in social media for years.

Clearly, social media has meant a radical change in the way people communicate with each other and with brands.

That said, even though social media has been integrated into the marketing strategies of brands for years, we still have structural problems both at the strategic level in enterprises and at the brand level.