google ads

 Adwords Consultant Eastbourne

Do you need help from an adwords consultant to set up a Google Pay-Per-Click (PPC) campaign for the first time?

Or advice on how to make your existing adwords campaigns work better?

Pearce Marketing is an adwords consultant based in Eastbourne, East Sussex. Google adwords or Pay-Per-Click (PPC) is a potential marketing tool for SME businesses across East Sussex. Many of our clients come from Bexhill, Hailsham, Heathfield, Hastings, Lewes, Crowborough, Uckfield and surrounding areas.

You can set specific daily budgets for Google adwords so you know where you stand. You’ll only pay when people click on your advert. It’s always best to work with your adwords consultant to test and refine your campaigns so that you don’t waste money. You need your adwords campaigns to be as targeted as possible (by key search terms, location, times of day and so on.)

Thanks again for your excellent work on our Google Adwords campaign. Your review and recommendations were very thorough and, after you implemented changes, we saw our ads appearing in a much more targeted way.

– Dr Mark Steinberg,

Our Eastbourne-based adwords consultant can help you with:

Setting up your adwords account

Determining the objectives of your campaign, your key messages, targeting and call-to-actions that will appear in your adwords adverts

Keyword research and creating ad groups

Creating new hidden landing pages on your website that are optimised with your keywords to assist with the adwords campaign if required (or work with your web designer to do this)

Writing your adwords adverts

Testing, analysing and tweaking your Google adwords PPC campaigns

Reporting back to you on the outcomes of the campaign, with recommendations and refinements for the future

As marketing and adwords consultants, we always recommend local website Search Engine Optimisation (SEO) to our customers. You don’t always need to pay for adwords.

Sometimes SEO is all you need to get your website appearing on page 1 of Google when a prospect searches for your products and services in specific locations (eg adwords consultant Eastbourne or marketing consultant East Sussex). Most business owners want their site to be found “organically” or “naturally” – ie without ongoing advertising fees like adwords /PPC.

However, if you’re operating in a very busy market place with lots of competitors (who may all have good SEO and be physically located in areas where you want to win customers), an adwords campaign can prove to be a very useful additional marketing tactic to bring in leads.

In some instances it may be a good idea to do an adwords campaign before undertaking your website SEO. This is because you need to gain more information on key search terms.

Please contact us to have a chat with our adwords consultant about what you’d like to achieve with PPC and SEO.

We’re based in Eastbourne, so you can arrange a time to pop in to our office, or we’ll drive to see you in Hailsham, Bexhill and other local towns around East Sussex.