For information will be forthcoming once this event is confirmed: http://houstonsmday.com/

A CONTENT MARKETING & SOCIAL MEDIA EXTRAVAGANZA

Everything: Content & Social is a full-day of content & social media marketing goodness, from the producers of the Digital Summit series. The event features focused, highly tactical, trend-forward dives in two essential topic tracks – Content Marketing and Social Media Engagement/Effectiveness. Each is led by experts making the biggest waves in the Content & Social ecosystem – in a single-day format that works with anyone’s work schedule. Register here: https://everything.digitalsummit.com

ABOUT SOCIAL MEDIA BREAKFAST

Social Media Breakfast Dallas is perfect for all types of individuals. Whether you are a:

• Business owner trying to add social media to your marketing/PR mix
• Social media expert
• Social media newbie
• Someone who wants to come to learn
• Someone who wants to come to teach
• Someone who really likes breakfast

JOIN US

Once a month we get together to share experiences, stories and learn from each other on a variety of different topics in and around the social media sphere. We look forward to the new mix each month. For more information about social media breakfast, please contact us.

Our Mission: Enhancing Social Media education, sharing best practices, and advancing digital marketing careers through networking, community, and meaningful and relevant programming.

Social Media Dallas was founded in 2009. Our organization has grown from a handful of social media enthusiasts meeting up over drinks, to over 100 professional members plus an even broader monthly attendee audience. As our organization continues to grow, we strive to support our members and further establish our organization as Dallas’ premiere organization for digital marketing.

Social Media Dallas primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. Our organization hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.

Social Media Dallas strives to drive conversation and educate members on how companies are leveraging social media to reach, engage, and, most importantly, drive revenue. Furthermore, the organization explores how companies are innovating, measuring and improving upon social media tactics. We focus on the complex issues facing organizations when trying to build brands, manage customer service, and engage potential customers.

Register for this event here. 

Making Water Fashionable with Instagram

How do you build an audience that wants to buy bottled water… from Mexico? That was the challenge that Giovanni Gallucci was faced with when building a digital strategy around his client Topo Chico's effervescent bottled mineral water. Answer: strike the right balance between internally produced and user-generated content of visually-pleasing photos and emotion-invoking stories on social media. Giovanni Gallucci will show attendees how to focus on social media platforms that are continuously increasing in B2C engagement like Facebook, Instagram, Pinterest, SnapChat and Twitter to successfully contribute to and increase fan-driven brand advocacy.

About Houston Interactive Marketing Association (H/IMA)

I'll be presenting an SEO Deep Dive at Houston Interactive Marketing Association’s (H/IMA). H/IMA's mission is to promote graduate level executable techniques and stay ahead of trends that help practitioners reach their growth goals. Launched in January 2006, H/IMA members include representatives from agencies, Fortune 500 interactive teams and small to medium business owners and marketing decision-makers. H/IMA is a non-profit business association dedicated to increasing awareness, education and utilization of interactive marketing in the Greater Houston area. H/IMA serves members, sponsors and the Houston Community with passion. www.houstonima.org

Details TBD

Real, Actionable Tips & Techniques to Launch Your Brand on Instagram

Instagram users are 58 times more likely to engage with a brand’s post than Facebook users and 120 times more likely than Twitter users. Let the data speak for itself — if your brand isn’t on Instagram, you’re missing out on a huge marketing opportunity.

Don’t know where to start? Giovanni Gallucci will show you how by walking you through actual social media campaigns he manages for clients. 

Giovanni Gallucci will be sharing his skills and expertise using Instagram for online branding. Attendees will learn firsthand how to generate real, highly-engaged fans with social media and will train anyone interested in online marketing, public relations, and communications teams to utilize the social media marketing tools of videos & photos in their online marketing, customer relations, audience development, and pr efforts. 

The American Marketing Association (AMA) is the essential community for marketers. 

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™. 

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.