What Is Digital Marketing?

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What Is Digital Marketing?


Digital marketing refers to advertising delivered through digital channels like email, sites , social networking, search engines, and mobile apps. Although this term covers a broad selection of marketing activities, all of which are not universally agreed upon, we'll focus on the most common types below.


Paid Search


Paid search, or pay-per-click (PPC) advertising, typically refers to the "sponsored result" on the side or top of a search engine results page (SERP). You only pay when your ad is clicked. You may tailor your PPC ads to appear when search terms are entered, creating ads that are targeted to a specific audience.


PPC ads are most of all, visible, and flexible, effective for many different types of organizations. They're contextual advertisements--advertisements that appear when there is a person searching for a particular keyword or term.

Search Engine Optimization


To put it simply, search engine optimization (SEO) is the process of optimizing the articles, technical setup, and reach of your site so that your pages appear at the top of a search engine result for a particular set of keyword phrases. Ultimately, the objective is to attract visitors to your site when they search for products, services, or information.


SEO can be regarded as a set of practices for good digital marketing. It enforces the requirement for a well-constructed and easy-to-use site content, and the credibility for sites and individuals to advocate you by mentioning it in networking posts or linking to your website.

  • 67% of all of the clicks are from the first five listings on a search results page

  • 71 percentof searches resulted in a page one Google organic click.


Content Marketing


Have you heard the expression, "Content is king?" Otherwise, you have now. Content that is great is the fuel that drives your electronic marketing activities:

  • It is a key pillar of modern SEO

  • It helps you get noticed on social media

  • It gives you something of value to offer customers in emails and paid search advertisements


Creating content that's not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps you are seen by them as a source of information. In addition to this content makes it less probable that they'll tune you out.

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Social Media Marketing


Nowadays people are watching cat videos and posting selfies. Before participating with that organization, educate, research, and many rely on social networks to discover themselves. For marketers, it's not enough to post on your Facebook and Twitter accounts. You should weave elements into every facet of your advertising and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your own content, the more likely it is that they are going to want to share it. This ultimately leads to them becoming a customer.

And they will influence their friends to become clients.

  • 47 percent of all Internet users are on Facebook.

  • 88% of merchandise purchases are Pinterest trapped


Email Marketing


Email has been around for more than two decades, and it's not going anywhere anytime soon. It's still the quickest and most direct way to reach customers with critical information. The reason is simple. Just ask yourself how many times you have checked your email in the past hour...See what we mean?


But great marketers know that not just any email will do. Email campaigns have to be informative, relevant, engaging, and entertaining. These five core characteristics should satisfy to succeed:

  • Trustworthy

  • Relevant

  • Conversational

  • Be coordinated across stations

  • Strategic


Mobile Marketing


As mobile devices become an integral part of our lives, it is crucial that marketers understand how to effectively communicate on this extremely and unique personal channel. Mobile devices are checked throughout the day, sit next to our beds, and are stored in our pockets. This makes marketing on cellular nuanced but also incredibly important.


From MMS and SMS into marketing, there are many ways to market on devices that are mobile, so finding the right method for your particular business is key. Beyond the mechanisms you have to think across electronic channels about coordination of your marketing and make sure mobile is a part of that mix.


Marketing Automation


Marketing automation is an integral platform that joins your digital marketing all . Without it, your campaigns will look like an unfinished puzzle with a piece that is crucial missing. Marketing automation software automates and streamlines workflows and marketing tasks. It measures ROI of your campaigns and the results, helping you to grow earnings .


Marketing automation will help you gain insight, when used efficiently. It will provide the metrics required to speak confidently about digital advertising's effect on the bottom line to you.