Simple Mobile Marketing Ideas

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Mobile phones are everywhere. The number of people who have access to them is much larger than the number of people who have access to PCs. Mobile phones and tablets have outsold PC’s and laptops for years now.

 

Mobile marketing is critical for any successful marketing strategy. Why?
 

  • People carry their mobile phones with them most of the time. So news, updates, alerts, etc. can be sent to and received by customers and target groups instantly.

  • As old as the technology is, SMS can still be used as a direct marketing tool. It's also good for generating leads, schedule meetings, follow-up, etc. Mobile marketing often requires customer response for further communications. Therefore it is mobile originated.

  • Mobile OS's can track user response immediately.

  • Promotional advertisements, stories, etc. can be sent as images, audio and video files. In the past, mobile phones had a difficult time with anything but the simplest text-based content. Today, many mobile devices are more capable than their owner’s laptops.

  • With mobile apps, users can easily recommend your product / service to friends and family giving them an immense viral marketing potential.

  • With apps that have integrated GPS user locations can be tracked (with the users' permission) . This ensures that people get geo-specific information and services which are more relevant to them.

  • Mobile devices are used by people in remote locations as well so you can reach more people than only using desktop and laptop-dependent ad platforms.

  • While microblogging platforms such as Twitter and Tumblr seem to have a flatlining user base, they can still be used to send mass messages about products, sales, etc. to generate user response and assist with SEO. However, looking forward, brands need to assume that video will be the most effective platform for their message on platforms like Instagram and YouTube.

  • Integrating mobile shopping and payments into your mobile-enabled website and apps can make purchasing processes quick and hassle free.

Before starting your mobile marketing efforts, it’s critical that you establish a set of goals for your brand. The goals can include product introduction, customer service, branding, handling complaints, and mobile shopping. To make the best of the above mentioned advantages of mobile marketing, consider the following:

  • Use multi-platforming, which involves creating different versions of the same message / content for various mobile platforms. This ensures that your message is sent to more people and that the message is formatted correctly for each platform - encouraging more engagement on a platform by platform basis.

  • Create a mobile app which can be downloaded on both Android & iOS.

  • Ask the users to rate and review the app. This will help to app show in search results in the app store.

  • Make sure that your app has an authenticated payment system to avoid fraud claims.

  • Integrate the most relevant social media platforms to spread your message to a wide range of audiences. Each platform has its strengths and weaknesses. Facebook will squeeze your messaging so it reaches a minimal number of people, forcing you to pay for access via their internal ad platform. Twitter’s growth is slowing so it's best to not focus too much effort there alone. LinkedIn has a smaller user base than the previous two, but LinkedIn is hungry for social engagement so they are most likely to actively promote your posts to like-minded people on the platform. …and Instgram… the future is Instagram.

  • Provide regular updates, promo deals, and more information to the users without inundating them with sales messages. You can do this by establishing an editorial calendar for these updates that includes submitting messages to different platforms on different days of the week. Again, critical point - you need to have a mix of content that includes a majority of education, entertaining, and informational content, along with your sales content. Shoot for 1 message out of 5 being a transactional/sales message. That’s a good start.

  • You can also plan to introduce in-app mobile marketing, which will target customers who are already interested in the product as well as people who stumble upon it through the app. Careful with this approach though. Don't get too aggressive or you'll turn your users off.

  • Do NOT send media files with MMS. Link to media files in the SMS if it’s necessary to send images or video in your marketing. Users who do not have unlimited mobile data plans will not appreciate you eating up their data without their consent.

  • Group messages can be sent to all users in a specified location using proximity systems.

  • Push notifications or messages displayed on top of the screen are also still growing in popularity. These technologies however are hit or miss when it comes to implementation and consumer response.

  • Different techniques like using AI, voice assisted search, and QR codes are also being used to minimize search hassles.

Need help sorting it all out? Leave a comment on this post letting me know what your question is and I'll see what I can do to help you out!