App Store Optimization (ASO)

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Mobile users are constantly looking for new apps and with over 3 million to choose from, App Store Optimization (ASO) has become more important than ever. When approaching ASO you should work with someone who has hard-earned experience and understanding of the Apple and Google app stores to develop a strategy for boosting discoverability for your app. 

Your strategy should include the following: 

  • Analyzing the collected data regularly and using it to adapt widely accepted ‘best practices’ in the ever-changing mobile app industry

  • Writing descriptions, titles and keyword lists, based on in-depth keyword research

  • A/B testing, measuring, and getting the right results!

How do you measure success?

  • Complete a comprehensive analysis of your app store presence.

  • Review of your competitors’ presence.

  • Create compelling text and creative visuals to highlight your app’s USPs and engage your users.

  • Boost your app’s organic discoverability via optimization that is the right fit for each store and by driving social engagement about your app.

  • Drive app store conversions - turning browsers to active app users.

  • Monitor and grow organic downloads every day.

  • Continually monitor your app analytics so you can improve and adapt to market changes.


The average user takes 3 to 6 seconds to decide whether they want to download your app. Once users have found your app, the challenge is getting them to download. It's critical that you focus on great storytelling, insight and eye-catching visuals in order to engage potential users and encourage conversions.

What are the benefits of ASO?

  • Discoverability: Improve your app store discoverability.

  • Awareness: Build brand awareness through increased visibility.

  • Conversions: Increase app page conversion rates.

  • Organic: Get more organic downloads.

  • Acquisition: Enhance user acquisition results.

  • Ranking: Get to the top of the app stores on the right keywords.