Mobile phones are everywhere. The number of people who have access to them is much larger than the number of people who have access to PCs. Mobile phones and tablets have outsold PC’s and laptops for years now.
Leveraging the power of earned media via articles and social networking advertising will help increase your audience and client base in a dramatic manner. But getting started without insight or any experience can be hard. It is imperative that you understand social media marketing fundamentals.
While traditional marketing training and education provides focus on how to analyze and thwart competitors, not enough attention is spent on how to overcome your most formidable competitor: the decision to do nothing.
After almost four years of using an iPad Pro as a laptop replacement, I’m done jumping through hoops in a never-ending effort to make the iPad work for me as my primary mobile computing device. No-one can say I haven’t tried.
The digital footprint of a business is important in creating an online image of the business. Many users who cannot access the office/ physical site of the business can benefit from the website for the business.
Having a website is a necessity for a business these days. It is the most important step in creating a brand online. However, most of the websites online do not do very well in terms of generating revenue through online sales.
Canonical tags—the term itself can be intimidating. Apart from the confusion and anxiety they stir up among non-technical digital marketers and website operators, there is a great deal of apprehension around their use. Even seasoned webmasters often walk on eggshells when working with canonical tags for fear of messing up link systems they’ve worked so hard to build.
Everybody in this industry has to shift from crying (and that's what a lot of you are doing) that Instagram and Facebook and Google aren't taking your money for your ads. Nobody gives a flipity-flap about your tears. Stop crying about what you can't do and start figuring out what you can do.
Everyone says they optimize title tags, meta tags, they build links, grow brand queries, but rarely do people focus on their site performance. Of course you can optimize your site speed by modifying the site's source code but hosting deeply impacts your rankings also.
In many technology markets where significant customer education is required due to the complexity and/or the newness of the technology involved, it’s quite common for technology companies to place a considerable amount of their marketing focus on selling the general technology—but very little focus on marketing their company.
Let's chat about some social media video tips that you can use to help increase your reach and engagement. Break out your notepad because this post is packed with actionable tips that you can experiment with immediately. Some are short, others are more involved, but they're all useful.
It's incredible to think that Instagram Stories was only just launched in the middle of 2016. It's now at 300 million daily active users, if it were its own app that would make it one of the most used social apps on the planet. In 2016 alone, Instagram generated $1.5 billion. Those figures are expected to grow to 5 billion by the end of 2018.