In this video we're going to have an honest discussion about what it costs to acquire a new customer via social media. So you're interested in growing your business using social media. I recently read in blog post that it costs $18 and 68 cents to actually acquire a new customer, or client using social media. I wanted to know if that number is reasonable - if it's accurate if it it's true.

(Updated 4/13/2019) After almost four years of using an iPad Pro as a laptop replacement, I’m done jumping through hoops in a never-ending effort to make the iPad work for me as my primary mobile computing device. No-one can say I haven’t tried.

In this video I'm going to tell you what's in my bag for SXSW 2019 to cover several events a day for over a week.

The project management triangle as it is sometimes known is a valuable tool for prioritizing and decision making. It is often used as a throw away tool in training courses. But it is a powerful tool in the hands of a competent leader or professional.

While traditional marketing training and education provides focus on how to analyze and thwart competitors, not enough attention is spent on how to overcome your most formidable competitor: the decision to do nothing.

This is a quick vlogging test using the Canon G1X Mark III. I am primarily testing the autofocus, image sharpness, rolling shutter, low-light performance, image stabilization, and audio from the in-camera mic.

The digital footprint of a business is important in creating an online image of the business. Many users who cannot access the office/ physical site of the business can benefit from the website for the business.

I usually start this post with a phrase like “I last updated my Social Media Photographer's Gear series here in (insert date) of this/last year.” Since I updated this post 4 times in 2018, I decided to just make this a regularly updated post moving forward.

Having a website is a necessity for a business these days. It is the most important step in creating a brand online. However, most of the websites online do not do very well in terms of generating revenue through online sales.

Insta360 One X is a bold new direction for Insta360’s consumer 360 cameras.  Until now, Insta360 has been known for having smartphone 360 cameras, i.e., 360 cameras that clip onto your smartphone